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A New Generation Wedding. ( Flashback 2013)

A New Generation Wedding. ( Flashback 2013)

On a Monday morning on the way to shoot Libin and Niya's Save the date. Office calls up to talk about Renjith,of our New generation wedding fame who wanted to talk about his friends wedding photography. That name and song came to my mind. A wedding video by Framehunt photography in 2013 which became benchmark for the entire industry went on to gather 3.2 million views on YouTube. It changed the perception people had about wedding photography. Set new standards.It was truly new generation, a term that became synonym with Kerala of 2013. Kerala was trying to get out of the image of a traditional society and there was a movement in music, movies and cuisine to take risks and try new things. That's when Renjith came to us. Wedding photography until then was a routine with stereotyped shots and traditional Malayalam movie songs. When Renjith came to us in 2013 we met a groom with a clear vision and who was willing to try new things and willing to innovate with us. And that's reflected in the highlights video. The Contessa classic, icon of the 80's giving way to BMW 5 series, symbolic of how a new generation taking torch from the golden age and moving forward. The song selection speaking to the point about a wedding as a celebration of friends and family. It was something never done in any era before that. Such was the reception Renjith and Ginju took us along to Singapore for Post wedding shoot. Another 1st for Framehunt photography. The "New generation wedding video" truly spoke for it's generation. A generation that wanted more than what it was being served. And then Renjith remembered us when his best friends wedding came by. He spoke of us as a family, who spoke not just about us but for us. It's stories like this that inspires us to keep moving forward, innovating and thinking out of the box. On to the next wedding, the next juourney. Team Framehunt.